Writing engaging copy to increase web readability can be difficult given the shrinking attention spans of humans.
Your website visitors won’t be able to understand your offer if they don’t know what it is.
Make your point quickly
A person begins to read your copy and does a quick cost-benefit calculation.
- How much time and effort do I need to read this page?
- Benefit: What information or solutions can I get that will benefit me?
It is worth reading if you believe the perceived value outweighs any cost. How can you ensure that this happens quickly to increase web readability?
- Identify your target audience to understand their level and readability
- Use inverted pyramid copywriting
This type of writing is extremely effective. The first part of the writing process is to state your opinion. Next, you explain the details and reasons why you should be believed.
Your clients will be able to quickly scan the main points and decide if they want to get into more detail. To help users scan your content, you can use subheadings, contextual titles, and bold keywords.
Quantitatively evaluate web readability
Although it is difficult to determine how readable a text is, standard tools can help you to accurately measure web readability. These tools calculate the complexity of your sentences and the structure of words in your content.
Many tests will give you either a numerical score (or a grade level) that indicates how difficult or easy your copy is.
A numerical score is a recommendation for web readers. The optimal result for tests that give a grade level is the average reading level of your target audience.
Use language that is easy to understand by your users
Users are more at ease if they don’t have too much vocabulary or jargon. It is important to use words that users can relate to improving web readability.
To assess your content’s readability, you can use a list containing known words. To use words your user is familiar with, you must first get to know your reader.
Consider your audience and make sure your copy is in line with their educational and cultural backgrounds. Also, what should you avoid when developing a search optimized website?
Be careful with the typography
Use a simple visual design that is easy to read, with standard fonts, backgrounds, and layouts. This will improve web accessibility.
To organize and structure your text, use a bold color for the text and include subheadings and bullet points. Write sentences and paragraphs that are between 3-4 lines in length.
Make sure your copy and concepts are easy to read on the web.
Once users have read your copy, it is time to leave a lasting impression that will help them remember the action and take the desired action.
Remember that emotional copies can be difficult to use when you need a rational approach. These items should be used with caution when possible.
To draw attention to your copy, use images
Relevant images are a key component of storytelling and have emotional appeal. It is not hard to see why. It is one of the best ways to improve web readability.
This makes it easier for users to stick with your copy. You can effectively use images to draw attention to the copy of a web page.
Reach us at Digital Specialist for your website audit and to learn how to improve your business website structure.
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